The Power of Personalization

The power of personalization is even more important in the ultra-competitive digital era. Guests expect a personal approach from their favorite brands.

Importance of personalisation in hospitality

Many hoteliers recall a time when the service representatives we faced knew our name, and the reception team at the hotel were familiar with returning guests and possibly even remembered their room of choice and favorite snack. That’s what we called personalization before everything went digital. It’s the same reason why hotels today personalize their emails and messages to guests by their first name and why they need to take personalization to the next level.

Guest Personalization

The power of personalization is even more important in the ultra-competitive digital era. Guests expect a personal approach from their favorite brands. They want to feel heard and there is no better way to establish a relationship with guests than by offering a personalized experience.

Digital personalization lets you avoid overwhelming guests by sending the right number of targeted offers to specific guest segments. Sending the right message at the right time to the right guest can go a long way towards retaining guests, and increasing ancillary revenue. 

Target the right guest with the right offer through segmentation

Duve allows hoteliers to set of well-defined guest segment in order to talior the guest experience to different types of guests a hotel attracts. For example, if you keep sending family reservations irrelevant experiences or a romantic experiences to a single person, they will not get any value out of the hotel communication and the hotel will not be able to capitalize from guest engagement. 

Guest Personalization

Guest segmentation allows you to increase your revenue potential. By creating different segments, your audience can then be categorized. These categories indicate their interests and will allow you to tailor relevant content and services.  

How hotels use Duve to offer a remarkable experience

Guest Messaging

Here are some ideas for how hotels have been using guest filters and segments:

  • Plan: sending deals to guests based on the plans that they booked is a great way to assure you are sending them relevant offers. This will allow hoteliers to create special offers and sell additional meals on slower days.
  • Length of stay: guests who book additional nights are more likely to be interested in advanced activities and entertainment.
  • Single guests vs. couples and families: while romantic packages for couples can be an excellent upsell, travellers with children might be interested in a different set of activities and meals. 
  • Arrival method: The arrival method is collected as part of the online check-in and can be a great segment for guest messaging, sending only relevant guests information about parking or arrival instructions. 
guest app
  • Country of origin: Guests from some countries are known to be interested in specific activities, and creating special packages can be a great way to create new revenue streams. 
  • Booking source: there are plenty of messages
  • Custom Questions (coming soon) – Hotels can create custom questions as part of the online check-in process and will soon be able to create segments based on those questions. For example asking your guests if a special event is being celebrated, if they are visiting the location for the first time and more

By using Duve’s segmentation hoteliers can control guest experience and tailor the hotel facilities to the guest’s needs. This personal approach allows the hotel to provide a unique experience to each and every guest, much as if each guest had a personal travel consultant at his disposal. The result is higher guest satisfaction, as well as conversion rates that allow hoteliers to create new revenue streams.

Share on facebook
Share on google
Share on twitter
Share on linkedin

Starting is quick and easy

Join thousands of hospitality experts from around the world already benefiting from Duve

We are dedicated to creating the tools that you need to take hospitality (your art) to the next level. You keep doing what you do best, we’ll make it better.

Book a Demo
How many units do you manage?
* Units are the number of rooms (hotel), beds (hostel) or vacation rentals you manage.

Starting is quick & easy.

Free 10-day trial, no credit card required.

Our support can assist with any questions you may have.

Choose the category you are most interested in

Schedule a demo with our account experts. no strings attached 

Schedule a demo with our account experts. no strings attached 

Book a Demo

Speak with our experts to discover how Duve can elevate your guest experience and increase your revenue. No strings attached.

Your details:

A problem was detected in the following Form. Submitting it could result in errors. Please contact the site administrator.

Starting is quick & easy.

Our support can assist with any questions you may have.

Enterprise Account

Our specialists will get in touch to personalize your offer based on your company’s needs:

Before you go, get our

Free Guest Management Guide

Upsells · Messaging · Content · Pre Arrival Communication  

* Units are the number of rooms (hotel), beds (hostel) or vacation rentals you manage.

Reserve una demo
¿Cuantas unidades manejas?

Comenzar es rápido y fácil

Prueba gratis, NO SE REQUIERE TARJETA DE CRÉDITO.

Nuestro soporte puede ayudarlo con cualquier pregunta

קבעו שיחת דמו
כמה חדרים אתם מנהלים?